Increase Leads and Drive Sales with the Pardot Lightning App (PDX101)

Gedetailleerde cursusinhoud

Lesson 1: Course Introduction

  • Course Objectives
  • Learner Expectations/
  • Housekeeping
  • Additional Course Resources
  • Course Case Study

Lesson 2: Salesforce Integration

  • Pardot Salesforce Relationship
  • Syncing
  • Enabling the Pardot Lightning App in Salesforce
  • Custom Fields
  • Salesforce Campaigns

Lesson 3: Admin

  • Pardot Dashboard
  • Email Domains
  • Connectors
  • Recycle Bin
  • Users and User Groups
  • Usage Governance

Lesson 4: Visitors and Prospects

  • Visitors
  • Prospects

Lesson 5: List Management

  • List Types
  • Static Lists
  • Test Lists

Lesson 6: Personalization and Email Marketing

  • HML and Advanced Dynamic Content
  • Email Marketing
  • Email Templates
  • AB Testing
  • Email Reports

Lesson 7: Forms and Landing Pages

  • Forms
  • Landing Pages
  • Forms and Landing Page Reports
  • Custom Redirects
  • Custom Redirect Reports

Lesson 8: Lead Management

  • Page Actions
  • Completion Actions
  • Segmentation Rules
  • Automation Rules
  • Dynamic Lists
  • Choosing an Automation Tool

Lesson 9: Lead Qualification

  • Scoring
  • Grading

Lesson 10: Lead Nurturing

  • Building an Engagement Program
  • Engagement Program Reports

Lesson 11: Capstone

Lesson 12: Course Wrap