Gedetailleerde cursusinhoud
Lesson 1: Course Introduction
- Course Objectives
- Learner Expectations/
- Housekeeping
- Additional Course Resources
- Course Case Study
Lesson 2: Salesforce Integration
- Pardot Salesforce Relationship
- Syncing
- Enabling the Pardot Lightning App in Salesforce
- Custom Fields
- Salesforce Campaigns
Lesson 3: Admin
- Pardot Dashboard
- Email Domains
- Connectors
- Recycle Bin
- Users and User Groups
- Usage Governance
Lesson 4: Visitors and Prospects
- Visitors
- Prospects
Lesson 5: List Management
- List Types
- Static Lists
- Test Lists
Lesson 6: Personalization and Email Marketing
- HML and Advanced Dynamic Content
- Email Marketing
- Email Templates
- AB Testing
- Email Reports
Lesson 7: Forms and Landing Pages
- Forms
- Landing Pages
- Forms and Landing Page Reports
- Custom Redirects
- Custom Redirect Reports
Lesson 8: Lead Management
- Page Actions
- Completion Actions
- Segmentation Rules
- Automation Rules
- Dynamic Lists
- Choosing an Automation Tool
Lesson 9: Lead Qualification
- Scoring
- Grading
Lesson 10: Lead Nurturing
- Building an Engagement Program
- Engagement Program Reports
Lesson 11: Capstone
Lesson 12: Course Wrap