Who should attend
Key Account Manager, Account Manager, Sales Team Leader, Business Development Manager
This course is part of our Business & IT Convergence series so it is recommended that you have attended or will attend one or more of our sales skills (sales process) related courses or have comparable skills / knowledge.
- Understand the concept of SDN
- Verify the different vendor approaches
- Address the customer care-abouts in SDN
- Understand the Cisco ACI & SDN portfolio, strategy and eco-system
- Identify the business value SDN creates for customers
Software Defined Networking is one of the big trends in IT. With the requirement to make our data centers and networks more agile and more cost effective at the same time, SDN has become one of the approaches that can fulfill this requirement. The technology is causing some disruption to existing networking vendors. It‘s quite understandable that there are different approaches to achieve the promised benefits. Because of this potential it‘s necessary to understand the driving forces behind a technology like SDN, as well as the different pros and cons of the approach and the potential sales opportunities. In this course we are also looking into the most important vendor approaches addressing the promises made by SDN. This course enables the participants to use consultative techniques to identify opportunities around SDN and to position Cisco’s approach with Cisco ACI successfully with confidence and knowledge.
This course is one of the Understand & Believe modules of our Business & IT Convergence salesforce transformation program that consists of a number of sales skills (sales process) related courses as well as various solution (technology related courses).
Sales skills (sales process) related courses
- Business & IT Convergence - Discover the Customer (BIC-DTC) – Discover & Qualify
- Business & IT Convergence - Engaging the Stakeholder (BIC-ESH) – Tell, Show & Resonate
- Business & IT Convergence - Creating a Business Case (BIC-CBC) – Convince & Close
- Business & IT Convergence - Bring Technology to Life (BIC-BTL) – Enable & Adopt
Solution (technology) related courses – Understand & Believe
- Business & IT Convergence - Understand & Believe Evolution of the Data Center (BIC-UB-EOD)
- Business & IT Convergence - Understand & Believe Opportunities in Enterprise Mobility (BIC-UB-OEM)
- Business & IT Convergence - Understand & Believe Internet of Things (BIC-UB-IOT)
- Business & IT Convergence - Understand & Believe Seamless Collaboration (BIC-UB-SLC)