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Applying Cisco Specialized Business Value Analysis Skills (BTASBVA)


Course Overview

IT industry sales and services professionals encounter customers who accept that major changes in business models, operating processes or technology may be required to greatly improve results. This course provides training on frameworks and techniques useful for diagnosing customer pain points and opportunities, defining solutions to these challenges and gaining customer buy-in for adoption on a broad scale.

This important 4-day course covers such topics as:
  • Understanding customer strategies, competitive position and history with IT-enabled change
  • Depicting key elements of a customer’s strategy and business model
  • Discovering and conveying an understanding of customer pain points and opportunities, as a way to enhance credibility
  • Describing the business relevance of Cisco Architectures and Smart Solutions
  • Refining customer needs and creating high-level, business-focused IT solution designs
  • Preparing a business case that shows investment, costs, benefits and risks
  • Composing an initiative / project roadmap and describing its key success factors
  • Demonstrating how Cisco products, solutions and services provide unique value, in context of the architecture lifecycle and customer conversation framework


Recommended preparation for the following exam:
  • 820-421- Applying Cisco Specialized Business Value Analysis Skills Exam

  • Students looking to achieve the Business Value Practitioner Certification will need to attend the BTEABVD course
  • Students looking to achieve the Business Value Specialist Certification will also need to have taken the Business Value Analyst Exam - 810-420

Who should attend

Cisco and Cisco Channel Partner Sales individuals looking to improve their ability to sell Cisco Solutions by understanding the Business requirements of customers undergoing IT transformation.


You should meet the following prerequisites:
  • Have passed or have knowledge equivalent to that required for the following exams:
    • 810-420- Understanding Cisco Business Value Analysis Fundamentals (BTUBVAF)
    • 646-206 - Cisco Sales Essentials (CSE)
    • 650-377 - Advanced Borderless Network for Account Managers OR 640 -367 - Advanced Collaboration Architecture Sales Specialist OR 646-985 Data Center Networking Solution Sales

Course Objectives

Upon completing this course, you will be able to meet these overall objectives:
  • Understand the steps and tools to work through the architectural consulting lifecycle
  • Discover the needs and identify the appropriate solutions
  • Apply an architectural and business value project approach
  • Demonstrate how Cisco’s architectures, products and services help fulfill a customer’s strategy
  • Identify financial benefits and create a business case
  • Prepare a business roadmap and high level approach for technology adoption
  • Engage with key stakeholders to accelerate decisions and buy-in

Online training

Duur 2 dagen

Prijs (excl. BTW)
  • 1.500,- €
Klassikale training

Duur 2 dagen

Prijs (excl. BTW)
  • Nederland: 1.500,- €
  • België: 1.500,- €

Op dit moment is deze training niet beschikbaar in het open rooster. De kans is echter groot dat wij u toch een passende oplossing kunnen bieden. Wij horen graag wat uw specifieke wensen zijn. U bereikt ons via 030 658 2131 of We helpen u graag!